SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Case studies in marketing, advertising and public relations

edited by Colin McIver

Case studies in marketing, advertising and public relations - Heinemann, London 1985 - viii,224p figs.

0-434-91235-2

658.07 McI