APA
edited by Colin McIver, . (1985). Case studies in marketing, advertising and public relations. Heinemann, London: .
Chicago
edited by Colin McIver, . 1985. Case studies in marketing, advertising and public relations. Heinemann, London: .
Harvard
edited by Colin McIver, . (1985). Case studies in marketing, advertising and public relations. Heinemann, London: .
MLA
edited by Colin McIver, . Case studies in marketing, advertising and public relations. Heinemann, London: . 1985.