SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Capitalising on customers : an executive's guide to CRM

Patricia B Seybold, Mitchell I Kramer and Muhamed Muneer

Capitalising on customers : an executive's guide to CRM - New Delhi Vikas Publishing House c2005