APA
Peter Cheverton, . (2000). Key marketing skills : a complete action kit of strategies, tools and techniques for marketing success. London: Kogan Page.
Chicago
Peter Cheverton, . 2000. Key marketing skills : a complete action kit of strategies, tools and techniques for marketing success. London: Kogan Page.
Harvard
Peter Cheverton, . (2000). Key marketing skills : a complete action kit of strategies, tools and techniques for marketing success. London: Kogan Page.
MLA
Peter Cheverton, . Key marketing skills : a complete action kit of strategies, tools and techniques for marketing success. London: Kogan Page. 2000.