SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Role of celebrity endorsement on purchase behaviour of women

Ghosalkar, Shivani

Role of celebrity endorsement on purchase behaviour of women - Mumbai S.N.D.T. Women's University 2020 - 63