SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Comparative analysis of effectiveness of doordarshan and Zee tv channels as perceived by the four generation viewers

Anima Bal

Comparative analysis of effectiveness of doordarshan and Zee tv channels as perceived by the four generation viewers - Mumbai S.N.D.T. Women's University 1995 - xv,153p