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Engaging with the consumer in a Digital World:An Empirical study with special reference to Online Apparel

Dr.Brjiesh Sivathanu

Engaging with the consumer in a Digital World:An Empirical study with special reference to Online Apparel - 45-57

Subjects--Facted Index Terms:
SMAC
VUCA
Consumer Engagement
Digital World
Antecedents

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SNDT WOMEN'S UNIVERSITY

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Engaging with the consumer in a Digital World:An Empirical study with special reference to Online Apparel