SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention
Jyakshi SHarma
Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention - 65-82
electronic world of mouth(eWOM)
social nwtworing sites (SNSs)
brand awareness
Brand image
purchase intention
Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention - 65-82
electronic world of mouth(eWOM)
social nwtworing sites (SNSs)
brand awareness
Brand image
purchase intention