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Consumer Decision- Making Study Regarding the SUV Market in the Indian Context

Joghee Shanmugan

Consumer Decision- Making Study Regarding the SUV Market in the Indian Context - p8-25

Subjects--Facted Index Terms:
Decision-making
Behavioral intentin
sports utility vehicle (SUV) Car
Indian consumers
partial least square structural equation modeling (PLS_SEM)

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Consumer Decision- Making Study Regarding the SUV Market in the Indian Context