APA
Heigbton E. J., . (1984). Advertising in the broadcast and cable media. Wadsworth Publishing Company, California: .
Chicago
Heigbton Elizabeth J, . 1984. Advertising in the broadcast and cable media. Wadsworth Publishing Company, California: .
Harvard
Heigbton E. J., . (1984). Advertising in the broadcast and cable media. Wadsworth Publishing Company, California: .
MLA
Heigbton Elizabeth J, . Advertising in the broadcast and cable media. Wadsworth Publishing Company, California: . 1984.