SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Consumer behavior: concepts & applications

Loudon, David L & Della Bitta, Albert J

Consumer behavior: concepts & applications - 2nd ed - McGraw - Hill, New York 1984 - xix, 707

0-07-Y66418-8

339.4207 Lou/Del