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Consumer behavior: basic findins & management implications

Zaltman, Gerald & Wallendorf, Melanie

Consumer behavior: basic findins & management implications - John Wiley & Sons, New York 1979 - xvi, 684

ISBN: 0-471-09306-8

Dewey Class. No.: 339.4207 Zal/Wal

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Consumer behavior: basic findins & management implications