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Marketing channel management : a customer-centric approach

Pingali Venugopal

Marketing channel management : a customer-centric approach - Response Books/Sage Publ, New Delhi 2001 - 187p

ISBN: 81-7829-034-0

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.84 Ven

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Marketing channel management : a customer-centric approach