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Successful marketing communications : a practical guide to planning and implementation

Cathy Ace

Successful marketing communications : a practical guide to planning and implementation - Butterworth/Heinemann Publ, Oxford 2001 - ix,211p

ISBN: 0-7506-5027-3

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.45 Ace

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Successful marketing communications : a practical guide to planning and implementation