Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie & Bitner, Mary Jo

Services marketing : integrating customer focus across the firm - 2nd ed - Tata McGraw Hill, New Delhi 2000 - xxviii,620

ISBN: 0-07-231221-1

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Zei/Bit

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Services marketing : integrating customer focus across the firm