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From brand vision to brand evaluation : strategically building and sustaining brands
Chernatony, Leslie de
From brand vision to brand evaluation : strategically building and sustaining brands - Butterworth Heinemann, Oxford 2001 - xvii,293
0-7506-4614-4
Commerce and Management
658.827 Che
From brand vision to brand evaluation : strategically building and sustaining brands - Butterworth Heinemann, Oxford 2001 - xvii,293
0-7506-4614-4
Commerce and Management
658.827 Che