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What's in a brand? Building brand equity through advertising

Jones, John Philip

What's in a brand? Building brand equity through advertising - Tata McGraw Hill, New Delhi 1998 - xxiii,335

ISBN: 0-07-463201-9

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.827 Jon

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What's in a brand? Building brand equity through advertising