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Service marketing : concepts, applications and cases

Rampal, M K & Gupta, S L

Service marketing : concepts, applications and cases - Galgotia, New Delhi 2000 - xxi,615

ISBN: 81-85989-56-7

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Ram/Gup

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Service marketing : concepts, applications and cases