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e-Marketing : improving marketing effectiveness in a digital world

Malcolm McDonald and Hugh Wilson

e-Marketing : improving marketing effectiveness in a digital world - Pearson Education, New Delhi 2001 - xv,163p

ISBN: 81-7808-229-2

Subjects--Facted Index Terms:
Computer Science

Dewey Class. No.: 004.678 McD/Wil

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e-Marketing : improving marketing effectiveness in a digital world