APA
Jean-Claude Usunier, . (1993). International marketing : a cultural approach. Prentice Hall, New York: .
Chicago
Jean-Claude Usunier, . 1993. International marketing : a cultural approach. Prentice Hall, New York: .
Harvard
Jean-Claude Usunier, . (1993). International marketing : a cultural approach. Prentice Hall, New York: .
MLA
Jean-Claude Usunier, . International marketing : a cultural approach. Prentice Hall, New York: . 1993.