SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

International marketing : a cultural approach

Jean-Claude Usunier

International marketing : a cultural approach - Prentice Hall, New York 1993 - xiii,494p

0-13-194580-7


Commerce and Management

658.848 Usu