SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Direct and interactive marketing

Sargeant, Adrian & West, Douglas C

Direct and interactive marketing - Oxford University Press, Oxford 2001 - xxiii,460

0-19-878253-5


Commerce and Management

658.8 Sar/Wes