APA
edited by Roger Barton, . (1970). Handbook of advertising management. McGraw - Hill, New York: .
Chicago
edited by Roger Barton, . 1970. Handbook of advertising management. McGraw - Hill, New York: .
Harvard
edited by Roger Barton, . (1970). Handbook of advertising management. McGraw - Hill, New York: .
MLA
edited by Roger Barton, . Handbook of advertising management. McGraw - Hill, New York: . 1970.