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The new marketing manifesto : the 12 rules for building successful brandsin the 21 st century

Grant, John

The new marketing manifesto : the 12 rules for building successful brandsin the 21 st century - Texere, London 2000 - xviii, 254

ISBN: 1-58799-024-5

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.827 Gra

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The new marketing manifesto : the 12 rules for building successful brandsin the 21 st century