SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Marketing : creating and keeping customers in an e-commerce world

Zikmund, William & d'Amico, Michael

Marketing : creating and keeping customers in an e-commerce world - 7th ed - Thomson Learning, Singapore 2001 - xlvi,689

981-240-235-7


Commerce and Management

658.8 Zik/d'Am