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Brands in the balance : meeting the challenges to commercial identity

Drawbaugh, Kevin

Brands in the balance : meeting the challenges to commercial identity - Pearson Education Asia, New Delhi 2001 - x, 278

ISBN: 81-7808-439-2

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.827 Dra

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Brands in the balance : meeting the challenges to commercial identity