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Customer relationship management : a strategic imperative in the world of e-business

Brown, Stanley A (ed)

Customer relationship management : a strategic imperative in the world of e-business - John Wiley, Toronto 2000 - xxviii, 345

ISBN: 0-471-64409-9

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.812 Bro

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Customer relationship management : a strategic imperative in the world of e-business