APA
John Wilmshurst and Adrian Mackay, . (1999). The Fundamentals of advertising. Butterworth-Heinemann, Oxford: .
Chicago
John Wilmshurst and Adrian Mackay, . 1999. The Fundamentals of advertising. Butterworth-Heinemann, Oxford: .
Harvard
John Wilmshurst and Adrian Mackay, . (1999). The Fundamentals of advertising. Butterworth-Heinemann, Oxford: .
MLA
John Wilmshurst and Adrian Mackay, . The Fundamentals of advertising. Butterworth-Heinemann, Oxford: . 1999.