SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

The Fundamentals of advertising

John Wilmshurst and Adrian Mackay

The Fundamentals of advertising - 2nd ed - Butterworth-Heinemann, Oxford 1999 - xi,384p ill.

0-7506-1562-1

659.1 Wil/Mac