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Managing new products : using the maptm system to accelerate growth

Thomas D Kuczmarski

Managing new products : using the maptm system to accelerate growth - 3rd ed - Viva Books Pvt Ltd, New Delhi 2002 - xxi,274p

ISBN: 81-7649-248-5

Subjects--Facted Index Terms:
MANAGEMENT

Dewey Class. No.: 659.1 Kuc

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Managing new products : using the maptm system to accelerate growth