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Market-led strategic change : a guide to transforming the process of going to market

Piercy, Nigel F

Market-led strategic change : a guide to transforming the process of going to market - 3rd ed - Butterworth Heinemann, New Delhi 2002 - xvi,762

ISBN: 0-7506-5225 X

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Pie

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Market-led strategic change : a guide to transforming the process of going to market