APA
Victor P Buell C. H., . (1970). Handbook of modern marketing. McGraw - Hill, New York: .
Chicago
Victor P Buell Carl Heyel, . 1970. Handbook of modern marketing. McGraw - Hill, New York: .
Harvard
Victor P Buell C. H., . (1970). Handbook of modern marketing. McGraw - Hill, New York: .
MLA
Victor P Buell Carl Heyel, . Handbook of modern marketing. McGraw - Hill, New York: . 1970.