APA
Pride W. M. &. F. O. C., . (2000). Marketing : concepts and strategies. All India Publishers & Distributors, Chennai: .
Chicago
Pride William M & Ferrell O C, . 2000. Marketing : concepts and strategies. All India Publishers & Distributors, Chennai: .
Harvard
Pride W. M. &. F. O. C., . (2000). Marketing : concepts and strategies. All India Publishers & Distributors, Chennai: .
MLA
Pride William M & Ferrell O C, . Marketing : concepts and strategies. All India Publishers & Distributors, Chennai: . 2000.