SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Marketing : concepts and strategies

Pride, William M & Ferrell, O C

Marketing : concepts and strategies - 10th ed - All India Publishers & Distributors, Chennai 2000 - xxxii,666p figs.,tabs.

81-85502-61-7

658.8 Pri/Fer