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Handbook of relationship marketing

Sheth, Jagdish N (ed) & Parvatiyar, Atul (ed)

Handbook of relationship marketing - Sage, Thousand Oaks 2000 - xvi, 660

ISBN: 0-7619-1810-8

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.802 She/Par

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Handbook of relationship marketing