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Marketing research Measurement & method

Tull, Donald S & Hawkins, Del I

Marketing research Measurement & method - 6th ed - Prentice-Hall, New Delhi 2000 - xviii,911

ISBN: 81-203-0961-8

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.83 Tul/Haw

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Marketing research Measurement & method