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Marketing research Qualitative methods for the marketing professional

Seymour, Daniel T

Marketing research Qualitative methods for the marketing professional - S Chand & Co., New Delhi 1995 - xii,234

ISBN: 0-917253-89-2

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.83 Sey

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Marketing research Qualitative methods for the marketing professional