SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Marketing : an introduction

Gary Armstrong, Philip Kotler

Marketing : an introduction - 5th ed - Pearson Education Asia, New Delhi 2001 - xxvii,765p

81-7808-353-1


Commerce and Management

658.8 Arm/Kot