SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Handbook of cross - cultural marketing

Herbig, Paul A

Handbook of cross - cultural marketing - Jaico Publ, Mumbai 1999 - xvi,375

81-7224-800-8


Commerce and Management

658.8 Her