APA
Herbig P. A., . (1999). Handbook of cross - cultural marketing. Jaico Publ, Mumbai: .
Chicago
Herbig Paul A, . 1999. Handbook of cross - cultural marketing. Jaico Publ, Mumbai: .
Harvard
Herbig P. A., . (1999). Handbook of cross - cultural marketing. Jaico Publ, Mumbai: .
MLA
Herbig Paul A, . Handbook of cross - cultural marketing. Jaico Publ, Mumbai: . 1999.