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Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management

Imhoff, Claudia; Loftis, Lisa & Geiger, Jonathan G

Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management - John Wiley & Sons, Inc., New York 2001 - xxiv,487

ISBN: 0-471-31981-3

Dewey Class. No.: 658.812 Imh

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Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management