SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Media research methods : Measuring audiences,reactions and impact

Barrie Gunter

Media research methods : Measuring audiences,reactions and impact - SAGE publ., London c2000 - vi,314p

0-7619-5659-x

301.154 Gun