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Strategic marketing : planning and control

Graeme Drummond, John Ensor

Strategic marketing : planning and control - 2nd ed - Butterworth Heinemann, Oxford 2001 - xv,304p

ISBN: 0-7506-5236-5

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.8 Dru/Ens

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Strategic marketing : planning and control