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Hi-tech hi-touch branding : creating brand power in the age of technology

Paul Temporal and K C Lee

Hi-tech hi-touch branding : creating brand power in the age of technology - John Wiley & Sons Pte Ltd, New York 2001 - xi,219p

ISBN: 0-471-84596-5

Subjects--Facted Index Terms:
MANAGEMENT

Dewey Class. No.: 658.827 Tem/Lee

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Hi-tech hi-touch branding : creating brand power in the age of technology