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The Marketing research process : a managerial approach to purchasing relevant information for decision making

Keith K Cox and Ben M Enis

The Marketing research process : a managerial approach to purchasing relevant information for decision making - Goodyear, California c1972 - xii,622p

ISBN: 0-87620-544-9

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.83 Cox/Eni

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The Marketing research process : a managerial approach to purchasing relevant information for decision making