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Essentials of CRM : a guide to customer relationship management

Bergeron, Bryan

Essentials of CRM : a guide to customer relationship management - John Wiley, New York 2002 - xiii,220

ISBN: 0-471-20603-2

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.812 Ber

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Essentials of CRM : a guide to customer relationship management