SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Foundations of advertising theory & practice

Chunawalla, S. A. & Sethia, K. C.

Foundations of advertising theory & practice - 5th ed. - Himalaya Publishing House, Mumbai 1995 - 469

659.101 Chu/Set