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Customer relationship management : a strategic perspective

Shainesh, G & Sheth, Jagdish N

Customer relationship management : a strategic perspective - Macmillan India Ltd, New Delhi 2006 - xiv,198

ISBN: 1-403-92862-2

Subjects--Facted Index Terms:
MANAGEMENT

Dewey Class. No.: 658.812 Sha/She

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Customer relationship management : a strategic perspective