Normal view MARC view ISBD view

Advertising management

Aaker, David A , Batra, Rajeev & Myers, John G

Advertising management - 4th ed - Prentice-Hall, New Delhi c1992 - xiii,599p

ISBN: 81-203-0790-9

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 659.1 Aak

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Advertising management