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The Future of advertising new media, new clients, new consumers in the post-television age

Joe Cappo

The Future of advertising new media, new clients, new consumers in the post-television age - Tata McGraw Hill, New Delhi 2003 - xi,260p

ISBN: 0-07-059838-X

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 659.1 Cap

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The Future of advertising new media, new clients, new consumers in the post-television age