APA
David A.Aaker and John G.Myers, . (1986). Advertising Management. Prentice-Hall Of India, New Delhi: .
Chicago
David A.Aaker and John G.Myers, . 1986. Advertising Management. Prentice-Hall Of India, New Delhi: .
Harvard
David A.Aaker and John G.Myers, . (1986). Advertising Management. Prentice-Hall Of India, New Delhi: .
MLA
David A.Aaker and John G.Myers, . Advertising Management. Prentice-Hall Of India, New Delhi: . 1986.