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International marketing : analysis and strategy

Sak Onkvisit and John J. Shaw

International marketing : analysis and strategy - 4th ed - Routledge publ., New York c2004 - xxii,595p

ISBN: 0-415-31133-0

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.84 Onk/Sha

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International marketing : analysis and strategy