SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Media selling : broadcast, cable, print and interactive

Warner, Charles & Buchman, Joseph

Media selling : broadcast, cable, print and interactive - 3rd ed - Surjeet Publ, New Delhi 2004 - xiv,598

81-229-0176-X


Commerce and Management

658.8 War/Buc