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Marketing research: an applied orientation

Malhotra, Naresh K

Marketing research: an applied orientation - 4th ed - Prentice-Hall of India, New Delhi 2005 - xxix,876p

ISBN: 81-203-2744-6

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.83 Mal

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Marketing research: an applied orientation