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The IBM way insights into the world's most sucessful marketing organization

Rodgers , F G Buck & Shook, Robert L

The IBM way insights into the world's most sucessful marketing organization - Harper & Row Publishers, New York 1986 - xiv,235

ISBN: 0-06-015522-1

Dewey Class. No.: 338.7610040973 Rod/Sho

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The IBM way insights into the world's most sucessful marketing organization